The Michael Clark Photography Newsletter is a quarterly publication that was originally started as a marketing piece. In it’s early form it was a one-page front and back sheet that was printed and sent out to a select group of photo buyers. In the Fall of 2004, it was converted to a PDF magazine format and has since taken on a whole new life.
Using the Adobe Acrobat PDF file format, the Newsletter now goes out to over 8,000 subscribers from around the world as well as my extensive list of clients. The newsletter includes press releases, new and published work, equipment reviews, digital how-to articles and much more. If you are interested on how I use the Newsletter as a marketing tool you can read an interview that was featured on aphotoeditor.com.
If you would like to receive the newsletter please drop me an email at firstname.lastname@example.org. Back issues of the newsletter are available here. The Newsletter is published when I get around to it and is best viewed with the latest version of Adobe Reader.
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Testimonials about the Newsletter:
"Michael has the most impressive, self-published, quarterly newsletter I’ve ever come across. It’s an astonishing effort..." - Blake Discher, ASMP Stictly Business Blog
"Every quarter or so I get emailed a PDF newsletter from adventure sports photographer Michael Clark, and I'm always impressed with how it's designed (and I love seeing his images, of course)." - Scott Kelby
"When I give my Social Media Marketing talk to photographers I like to break up all the talk about blogging and tweeting with an example of a good old fashion newsletter. Because, as much as things change they remain the same… meaning, a blog or series of tweets or concerted effort to post things on facebook is no different than producing a newsletter to attract potential customers and win fans for your work. I use Michael Clark as my example, because in this soured economy his success continues to grow and he churns out a good old fashioned newsletter as part of his marketing efforts." - Rob Haggart, aphotoeditor.com
"Michael, your newsletter is so far above average. I look forward to it -- it's beautiful and the writing is great." - John Bald